Seth, an 11-year-old from Utah, impressed many with his
clever business idea and marketing strategy. Instead of a
traditional lemonade stand, he sold root beer under a sign
that read “Ice Cold Beer,” with “root” written in small green
letters. While some praised his creativity, concerned
neighbors alerted the police, thinking a minor was selling alcohol,
Officers visited Seth’s stand but found his strategy amusing and praised his ingenuity.
The Brigham City Police called it an excellent marketing move,
and the story gained attention online, with many applauding Seth’s entrepreneurial spirit.
The police also defended the neighbors who reported him, emphasizing the importance of community vigilance.